Booshoo are a Herefordshire (UK) based ethically sourced tee shirt company.
We created a clean, powerful brand identity for Booshoo using a hand drawn bull logo and clean cut typography to finish off the brand identity.
The brand needed to stand out in a modern market whilst having a classic, timeless undertone. The bull icon represents both the name Booshoo – meaning ‘bullshit’ whilst tying in with the iconic Herefordshire bulls. The typography needed to be as bold as the bull icon, and is carefully cut to produce strong, flowing, powerful lines.
Ethically sourced clothing. No Bullshit.