Frankie Goes To Wellywood was started by Anna McMillan as an avenue to show the up side of down syndrome by celebrating life, love and an extra chromosome in their home city of Wellington.

We created a brand identity using yellows and blacks to represent Wellingtons iconic colours and also tie in with Frankie’s favourite Wiggles character – Emma!

You can follow their journey on Instagram
www.instagram.com/frankiegoestowellywood